B2B SaaS Marketing Specialist Our client specializes in enterprise blockchain and cloud business process software with over 500 repeat customers. They need an B2B SaaS Marketing Specialist to create the vision for their marketing department while ensuring execution on short term deliverables. Their projects cover a broad range and vary in focus from corporate communications to marketing communications to interactive communications. The ideal candidate has experience managing communications during branding programs and website development projects. Experience within the finance, e-commerce, or energy industries is a plus. Responsibilities
Create highly impactful marketing deliverables.
Grow new leads by increasing the web presence through thoughtful leadership content, SEO optimization, and enticing lead generation offers.
Develop lead nurturing strategies with emphasis on email marketing, inside sales, paid advertising, and social media presence.
Own the content marketing strategy and develop, manage, and execute a content calendar of blogs, videos, ebooks, infographics, & sales presentations that effectively tell the company story
Partner with sales to develop targeted sales enablement collateral
Institutionalize best practices for inbound marketing and CRM management within Sales & Marketing teams
Own and elevate the company brand across all platforms and channels
Strong experience writing content for B2B products
Bachelor's degree.in a related field
2+ Years relevant experience in SaaS lead generation
Proficient in Microsoft Office, especially in Excel.
Organized and analytical with relentless attention to detail.
Ideal candidates would be able to create content in more than one language