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B2B SaaS Marketing Specialist

Toronto, Ontario · Marketing/Public Relations
B2B SaaS Marketing Specialist
 
Our client specializes in enterprise blockchain  and cloud business process software with over 500 repeat customers.  They need an B2B SaaS Marketing Specialist  to create the vision for their marketing department while ensuring execution on short term deliverables. 
 
Their projects cover a broad range and vary in focus from corporate communications to marketing communications to interactive communications. The ideal candidate has experience managing communications during branding programs and website development projects. Experience within the finance, e-commerce, or energy industries is a plus.
 
Responsibilities
 
  • Create highly impactful marketing deliverables.
  • Grow new leads by increasing the web presence through thoughtful leadership content, SEO optimization, and enticing lead generation offers.
  • Develop lead nurturing strategies with emphasis on email marketing, inside sales, paid advertising, and social media presence.
  • Own the content marketing strategy and develop, manage, and execute a content calendar of blogs, videos, ebooks, infographics, & sales presentations that effectively tell the company story
  • Partner with sales to develop targeted sales enablement collateral
  • Institutionalize best practices for inbound marketing and CRM management within Sales & Marketing teams
  • Own and elevate the company brand across all platforms and channels
Requirements
 
  • Strong experience writing content for B2B products
  • Bachelor's degree.in a related field 
  • 2+ Years relevant experience in SaaS lead generation
  • Proficient in Microsoft Office, especially in Excel.
  • Organized and analytical with relentless attention to detail.
  • Ideal candidates would be able to create content in more than one language
  • Experience with Google Ad Words is an asset 

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