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Director, Consumer Growth Marketing

New York or Remote, Eastern Time Zone · Marketing/Public Relations
Director, Consumer Growth Marketing

The Director of Consumer Growth Marketing will be responsible for consumer acquisition, engagement & advocacy for our newly developed Consumer product - developing the marketing strategy & building the team from the ground up.  You will work directly with the Head of Consumer to design and deliver the go-to-market plan, and also be a key member of the Marketing Leadership Team representing the Consumer business within the broader brand strategy.   

You will be accountable for consumer segmentation & targeting; driving brand awareness & consideration through innovative campaign ideas, programs & channels; delivering consumer acquisition targets - from existing gift recipients and broader prospects; developing early life, growth & referral programs; managing customer reviews & advocacy and establishing distribution partnerships where relevant.  You will build a small dedicated team and leverage expert in-house functional teams for Digital, PR and Creative-Studio/animation that also support the B2B business.   Initially the focus is the US market, but this may expand over time to include multiple markets in the future.

You will:
  • Jointly own the Consumer acquisition, activation and engagement metrics
  • Deliver a clear Go-to-Market and growth plan with quarterly acquisition targets, plans and programs
  • Deliver 2+ peak multi-channel campaigns per year - including Q4 holidays that deliver a step-change in growth
  • Build a viral growth flywheel through referrals/WOM, working closely with product & finance to deliver a promotional mechanic and platform that drives ROI positive acquisition.
  • Build organic brand awareness & engagement on key social platforms including Instagram and Tiktok
  • Build out multi-channel consumer engagement & retention programs for existing customers to grow Gifts/Active Sender
  • Share and leverage key learnings across Consumer & B2B to maximise marketing effectiveness for the entire company
  • Hire, develop & mentor marketing talent in the organization
  • Be a brand ambassador for internally & externally

You are:
  • A seasoned Marketing Director who is looking to really make their mark and leverage previous consumer growth experience to rapidly build an exciting new business from 0 to 1 based on a strong foundation 
  • A self-starter who is eager to both set strategy & roll-up their sleeves to get things done when needed
  • A digital native with strong social-media and digital marketing experience, a passion for technology and a proven track-record of successful growth campaigns, with experiences working with influencers to drive brand awareness and user growth 
  • Creatively inspiring with the ability to effectively manage both inhouse and external talent to deliver thumb-stopping creative/content that drives results
  • An effective and enthusiastic partner who enjoys collaborating across functions and levels
  • Commercially savvy and understands how to drive cost-effective growth quickly 
  • Familiar with the challenges and opportunities associated with working in a growing startup environment
  • A strong and innovative problem solver who sees challenges as opportunities and embraces a growth mindset
  • Based in or around New York or the Eastern Time Zone
  • Inspired by our values - Positive, Passionate, Humble & Fearless

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