Description

ABOUT THE COMPANY

Our client was founded with one thing in mind: to ensure that anyone in search of care can find it. They help people take care of the things that are closest to their hearts: their kids, their parents, their pets, and their homes.

The company has a team of 30 members who share this commitment— they are also parents, grandparents, pet lovers, daughters, and sons. Over 10 million users trust them to help them find care, and they work hard to make it possible.

 

THE OPPORTUNITY

This company is hiring a Social Media Manager/Content Creator to elevate the online presence with two of their core products - actively engaging with the community and building organic growth across key social platforms.

In this role, you will:

• Develop, own, and execute the overall social media strategy to drive brand awareness, engagement, and organic growth across key platforms.
• Create compelling, high-quality content (videos, images, and written posts) tailored for Instagram, TikTok, Facebook, and Pinterest.
• Act as the voice of the brand, actively engaging in nanny/nanny employer Facebook groups, subreddits, and online forums to build authenticity and trust.
• Manage and nurture the online community, responding to messages, comments, and feedback with professionalism and care—especially around sensitive topics.
• Lead influencer marketing efforts, identifying, onboarding, and managing partnerships to expand reach and engagement.
• Track, analyze, and optimize performance, using data-driven insights to refine strategies and maximize impact.
• Stay ahead of trends and platform changes, continuously evolving the approach to keep content fresh, relevant, and innovative.

 

WHO YOU ARE

• You are a skilled communicator who writes with tact, good judgment, and professionalism.
• You have a passion for caregiving or parenting and understand the needs of the community we serve.
• You are technologically resourceful and proficient in tools for video production, image creation, and analytics.
• You are driven, self-motivated, and comfortable managing your workload.
• You thrive in a fast-paced, ever-changing environment, and you’re adaptable and resourceful.
• You are inventive, curious, and solution-oriented, with a bias toward action.
• You are experienced in managing social media platforms like Instagram, TikTok, and Facebook, with a strong understanding of organic growth strategies.
• You are comfortable finding, onboarding, and managing influencers and creators.
• You are analytical, capable of using data to assess performance and inform decisions.
• You are skilled in managing sensitive communications and diffusing potential conflicts