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Sr Marketing Manager

Remote, Canada · Computer/Software

We’re solving a real problem.

The transportation sector is among the highest polluters, accounting for 29% of greenhouse gas emissions. Urban last-mile delivery emissions alone are set to increase by 30% by 2030 due to the rise in e-commerce.

Our robots use as much electricity as a lightbulb, are fully electric, and free up congested road space by 'right-sizing' vehicles for local small parcel delivery. Imagine getting medication from your local pharmacy delivered in -20 Celsius weather for less than it costs to fill the prescription.

Transportation has always been the backbone of the economy. Our delivery robots are here to ease trade and foster economic growth. Join us and be part of this uncharted territory!

What you'll be doing:

Reporting to our, the Senior Marketing Manager will design and own the process for deciding what commercial opportunities we pursue. You'll then plan and execute the go-to-market strategies in close alignment with the rest of the team. There are uncountable opportunities to employ the robots we have built. Each usage requires small adaptations to the robots and a different go-to-market strategy.

As our first Marketing hire, you'll be responsible for all new launches and brand storytelling. This involves managing all aspects of a launch of a new service, relationship management, social media, printed assets, promotions, and more. We appreciate that this role includes a broad spectrum of marketing tasks. We believe that the right person will excel in this full-stack role and will set a foundation for how we grow and expand the team in the future.

And even though no one on the team currently works in Marketing, we have an active following with thousands of followers across our social media platforms. There's an appetite for our work

The Senior Marketing Manager will:

  • Develop and maintain our brand playbook
  • Initiate marketing campaigns and strategy
  • Define key performance indicators you'll use to measure Marketing success
  • Directly engage with Sales and Business Operations to create regional marketing resources
  • Manage our social media platforms and develop engaging content
  • Help to coordinate customer events and conferences to share our story

What we're looking for:

  • 5+ years of experience in marketing
  • Digital marketing skills covering email, social, and web
  • Understanding of marketing automation systems, nurture programs and dynamic content
  • Experience partnering with external agencies to design and build channels in diverse markets
  • Strong communicator and team leader
  • Passion for marketing and developing new strategies and tactics

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