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Go-to-market Manager

Remote, Canada · Computer/Software

The Role!

As the go-to-market manager, you have the unique opportunity to shape both the product and the foundations of a world-class marketing and sales team. We’re seeking someone who wants to experiment, own and ideate growth projects, and build our growth engine. Are you a bold thinker looking to be impactful and grow your craft? We want to meet you!

Why join us?

We are building a part of the future. We are building a next-generation e-commerce platform and reimagining how brands do operations. We unlock commerce brands’ ability to scale - saving brands money on their biggest line item (inventory)! We are is looking for our first go-to-market hire to work closely with co-founders

We’re a venture-backed startup with notable early-stage SaaS, ecommerce, and angel investors from companies like 2048, Ripple, Flexport. We’re a team of experienced engineers and operators previously working at Shopify, SSENSE, and Vividseats etc.

Responsibilities

  • Own Acquisition and Activation:
    • Scope and lead growth and marketing experiments ranging in Content, Socials, Partnerships, Demand Gen, Site to build our first growth engine.
    • Create playbooks from successful projects and report on the performance of the projects.
    • Collaborate with the CEO, team, our users, and prospects to revise and refine our value proposition and positioning.
    • Set up our  scaling for success by building new social partnerships within the ecommerce space.
  • Evolve Retention and Monetization:
    • Work with the founders to support our first power users, build a meaningful community of active users. Turn this into new insights that are great inputs into our own roadmap.
    • Collaborate with the cofounders to test and implement our first pricing strategy.

Requirements

  • Prior experience in shaping go-to-market functions such as; partnerships, marketing, or growth at high growth startups. You either led the team or were a key contributor as it grew from 0 to 1.
  • A T-shaped expert: You have a specific skill you’re an expert at but you pride yourself in also being versatile.
  • Operator mentality: Excellent organization, planning, and/or communication skills paired with a Get Stuff Done approach.
  • Consumer-minded: You’ve grown a consumer brand before - whether in fashion, CPG, or consumer tech.
  • Craft marketer: Some experience with SEO, SEM, email marketing, social media marketing, and other digital marketing channels

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