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VP of Marketing

Remote or Hybrid, Canada

we build practical employee experience software that makes work simpler. With over 20,000 happy customers in more than 100 countries, We are a must-have for businesses looking to create a more engaging and successful workplace.

Job Description

As the Vice President of Marketing, you will play a pivotal role in crafting and driving forward the marketing strategy. This is a strategic position where your leadership will direct the entire spectrum of marketing activities, encompassing demand generation, product marketing, the digital experience strategy, and brand management. As a part of our executive team, you will report directly to the General Manager and have ownership of the following responsibilities: 

So, what will your new role look like?

  • Lead, mentor, and empower a diverse marketing team of about 40 talented individuals, including 3 to 4 direct reports, fostering an environment of accountability and high performance. 
  • Convert our business objectives into robust, comprehensive marketing strategies for our platform and across all product categories, ensuring alignment with our ambitious growth targets. 
  • Establish the marketing department's strategic vision, setting clear priorities, key performance indicators (KPIs), goals, and a roadmap that supports the overarching business objectives. 
  • Oversee the crafting and execution of all marketing initiatives, guaranteeing they align with our strategic goals and brand vision. 
  • Employ a data-centric approach to decision-making, enhancing continual process optimization and revenue growth. Monitor and respond to key performance metrics, leveraging insights for strategic adjustments. 
  • Build and nurture strong relationships with key internal and external stakeholders, enhancing the marketing department's impact through strategic cross-functional collaboration. 
  • Advocate for and embed a culture of collaboration, innovation, creativity, and continuous improvement within the marketing team and across the organization. 


  • Demonstrated experience leading and scaling a marketing team at the VP level within a high-growth environment, with a track record of inspiring and developing high-performing teams;
  • A strategic thinker with a solid history of designing and implementing successful marketing strategies closely tied to the company's key objectives and strategic vision;
  • Proven capability in driving significant revenue growth within a SaaS, multi-product environment through innovative marketing strategies;
  • Exceptional ability to leverage data and analytics to guide strategic decision-making, optimize marketing performance, and drive business outcomes;
  • Experience working closely with executive leadership and sales teams within a B2B SaaS context, promoting an innovative, dynamic, and collaborative culture;
  • Deep understanding of the latest marketing trends, approaches, and tools, including expertise in Hubspot and Salesforce (CMS, CRM, Marketing). 

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